Related keywords are search terms that produce similar results to your seed keyword. Questions show you the top questions featuring the keyword that people are searching for. Keyword variations are a list of search phrases that include your keyword and alterations of it. SERP features show you what kind of SERP features the results page displays for this keyword. informational, commercial, navigational, and transactional). Intent tells you what kind of searches the keyword features in (i.e. Keyword difficulty is an estimate of how easily you could rank for the keyword.ĬPC (cost-per-click) reveals how much it would cost for a CPC ad featuring this keyword. Global volume is the total amount of times the keyword is featured in search queries across the globe (again, as an estimate). Volume shows the estimated monthly search volume of the keyword in a specified country. When you find a keyword that multiple competitors rank for, you know that it’s one you have a good shot at ranking for too.īut what do these metrics all mean? Well, let me break it all down for you: The Keyword Gap tool shows you a list of keywords that up to four of your competitors rank for. Unlike most keyword research tools, this feature gives me a list of terms that I can easily rank for (by filtering the terms by keyword difficulty and using advanced filters to find more relevant terms). Organic Search Positions are where I usually start the keyword research process. You can also use these filters to exclude certain keywords so you can narrow down your search quicker.
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